As I Experienced it at DL&K

In a skeptic, not so confident, tentative, scared and curious state of mind I joined an organisation which was then called Digital Law & Kenneth. My first proper job and I can’t quiet understand why I choose Friday as my joining day. (Rather stupid of me,I suppose).

Anyway to carry on with the story, the first month or so was full of mixed emotions. A zillion new people, ten thousand new things to learn, a totally different ( good different i.e.) ambiance and a whole new ball game. I was now a part of the popular culture of social media. Before this Facebook and Twitter to me were platforms to have fun with friends. But now, I was a part of a team who saw these sites from a completely different angle. Posts, .engagement rate, likes comments shares. trends, ideas, campaigns all became part of my life.


A few months down the line when the acquaintance phase ended and colleagues became friends, work became fun and office hours became a lot more than ppt’s and meetings. Brainstorming sessions were more of laughter riots and less of cracking ideas. Thanks to these we did come up with some kick ass thoughts and execution too. Our team was called the Social Ninjas; our strength fluctuated between 8-13… Interns came in as fillers every now and then. A bunch of crazy peeps we indulged in mad discussions on a daily basis. Lot of breaks, watching epic hilarious videos (tapatap, Sunday morning love you) full power song bajaoing ( eye to eye, what does the fox say) and of course non stop cribbing was our agenda every day.Characters such as a metal head, baba ramanism, an accessories queen, a judgmental princess, a tube-light, a diabolic seeder, a snacks provider( that’s me, for the lack of any other suitable title), a self obsessed photoshoot lover and of course our awesome bosses adorned the team.

When our standards alleviated from the second floor den to the spectacular 3rd floor, the eccentricity escalated. It was like a classroom full of crazies meeting every day. The celebrations that took place on every big or small occasions were fantastic. I have collected some truly unforgettable memories of Halloween and Diwali. Last years Christmas and V day are equally memorable. The shift bought with it a lot more chaos and confusion, but it was an addiction I thoroughly enjoyed.


If I have to talk about work, we did lots of it. A bucketful of ideas were drained out of us every single day. Crib-work-laugh-cry-repeat was the circle that engulfed our lives.  Last minute changes were a must…

On a serious note, this workplace taught me everything I know about the business side of social media. I met and got to know some brilliant people. Their creative minds and sheer persona was inspiring and still is. How to have fun at work was another important thing I learned here..

Now that I have moved out and on with my life some place else, I miss  L&K. I can’t even begin to describe the many moments and oh so many friends that made my stay worth its while. You mad hatters are being missed.


#OhMyGod Titbits About Mumbai You Surely Dint Know

Mumbai, synonymous with the phrases “ The city that never sleeps”, “Work Hard Party Harder” is what it is today due to a lot of small but important things. No matter how tough it can get, I love it till no end. I am sure you do to, but I am also sure you do not know it well enough. So read on and know some stuff about this awesome city now.

1. Bindaas:-
We Mumbaikars are recognized for lot of things and one such thing is inventing our own version of the national language Hindi, called Bambaiyya Hindi. Oh, how we love using it, specially the bold fearless word “Bindaas”. But guys, did you know that this word which is our slang was added to the Oxford English Dictionary in 2005. Feeling proud, Aren’t we? So punter log, keep using it, “Bindaas”.

        Local  Heros

Local Heroes

2. Our Hero- Aamchi Trains- Mumbai Local

Everyday millions and millions of people travel to and fro via Mumbai Locals. The Dabbawallas use the trains to ensure that almost 2, 00,000 people get their lunch boxes on time. But wait, everyone knows this, after all these local are truly the lifeline of the city. There is one thing you surely dint know. These locals have never ever crashed into one another in their lifetime. The trains have never met with an accident. Surprised?? No I am not making this up, An Ex railway Employee confirmed this.

3. Cheers To 1000 weeks of Good Health
You are surely thinking, almost everything lives to be 1000 weeks old and in good health. But what if I tell you ,I am talking about a Bollywood movie. The epic story of DDLJ and the charismatic duo of ShahRukh and Kajol continue to rule our hearts and the screen of Maratha Mandir for above 1000 weeks now. We are so fortunate to live in this awesome city.

          Foot Wash

Foot Wash

4 Foot Wash
What if I told you that Mumbai actually has a place by the name of Foot Wash. Don’t believe me? Read on!.The small creek that separated the islands of Worli and Bombay was a place where people in the olden days washed their feet. This is possibly also one of the first pieces of land to be reclaimed from the sea. The place was named called Pydhonie, Py meaning feet and Dhonie meaning wash.

5 We believe in walking high
Skywalks, there is one close to practically every railway station. They are huge, skywalk
long and strong. Many of them are strong enough for cars to move on them. Trying to increase accessibility these modern day bridges have succeeded at some places and not so much at the other places, but would you believe it guys that, Mumbai is the only city in India to have Skywalks. Leaving everything aside, just how cool is that?

6 Yankee Doodle.
Everyone can sing the song “ Yankee Doodle “ but there was also an Ice Cream parlour by that name right were the grand InterContinental hotel stands tall today in the Marine Drive area of Mumbai. This awesome Ice Cream joint had the most awesome flavours, amazing sea view and comfortable seating options. I vaguely remember the orange lights that lightened up the space but I most definitely miss it.


7 Its Chic Choc Time
Everyone has surely tasted the awesome, most delicious, finger licking chic choc ice cream at Right place in Breach Candy. But did you know that before Right Place this sinful delight was available at another popular ice cream parlour Snowman’s. Well the place no longer exists but the Ice cream does. So indulge in today. You can’t afford to miss this one.

8 Home Of The Great
Who doesn’t know the great writer, author, novelist, Rudyard Kipling? Everybody does! He wrote stories about British soldiers in India and short tales for children too. One thing you don’t know about him is that he was born in Mumbai and spent the first five years of his life in our amazing city. No wonder good old Rudyard turned out to be such an awesome artist.